- The Best of Two Worlds will showcase the best elements of Mexico and the Caribbean, found in the Mexican Caribbean.
- National and local media attended the virtual press conference.
The Quintana Roo Tourism Board (CPTQ) led by director Darío Flota presented the reactivation campaign for the state’s tourism destinations titled Mexican Caribbean: The Best of Two Worlds, which aims to position the Mexican Caribbean brand by highlighting the rich and diverse mix of destinations, activities, and segments that visitors enjoy in Quintana Roo’s tourism destinations.
During a press conference for national and local media, Flota along with the CPTQ team shared that as they continue to closely monitor the favorable evolution of the global health situation, the tourism board is cooperating with business partners to target domestic travelers first, through airlines and online travel platforms, before targeting the international market, specifically the USA and Canada, and then Latin America (Argentina, Colombia, and Chile) and Europe.
Press trips for media and influencers have already been scheduled, focusing on family travel, wellness and gastronomy, adventure and golf, and Quintana Roo’s islands, encompassing all destinations in the Mexican Caribbean.
“Since Governor Carlos Joaquín launched the ‘Together We Will Succeed’ strategy last March, we began working on what would be the reactivation of Quintana Roo’s tourist destinations. This campaign seeks to illustrate the duality of moments that can be experienced in the same place and how this represents a great added value for travelers looking for a unique destination. Additionally, we will launch alternative campaigns for specific segments such as meetings and conventions, weddings, time-shares, hotels, and golf,” said Flota.
The ‘Mexican Caribbean: The Best of Two Worlds’ campaign highlights the very essence of Mexico and the Caribbean: cenotes, Mayan rituals, underground rivers, jungle, gastronomy, different shades of blue, nightlife, Magical Towns, wildlife, theme parks, residents’ hospitality, among many more aspects that makes the Mexican Caribbean a cherished destination worldwide.
Other actions that comprise the ‘Mexican Caribbean: The Best of Two Worlds’ campaign include placements in print and digital media, radio, TV, and CPTQ TV, a platform to share positive news and an interactive channel to provide updates to the industry. The tourism board also plans to host international sweepstakes and giveaways for trips to Cancun and the Riviera Maya. In late August, they will host media events in Mexico City, and in September, similar events will be held in New York and Chicago to provide news and updates of the destination. Additional projects that were not executed due to the lockdown will be fulfilled, including collaborations with U.S chefs to create Mexican Caribbean dishes.
According to airlines’ schedules, flight routes from Mexico, U.S., and Canada airlines will resume in June. The tourism board will execute campaigns with hotels, vacation clubs, golf courses, and strategies with travel agents to promote travel to the destination. The reactivation of meetings and conventions, incentives, congresses, and weddings are planned for August.
As part of the local government’s strategy to ensure health and safety for the state’s residents and to reinforce the trust of travelers arriving to the Quintana Roo destinations, last week the state debuted the Mexican Caribbean Clean & Safe Check Certification (CPPSIT) issued by the Ministry of Tourism and the State Health Services Department of Quintana Roo, along with the support of specialists from the tourism sector. To date, more than 3,000 companies have registered which reflects the commitment to the implementation of best practices in health safety.
Companies such as Grupo Aeroportuario del Sureste (ASUR) – with airports in Cancun and Cozumel -, AM Resorts, Palace Group, Xcaret Group, and other tourism service providers, have introduced new protocols. Some of the measures that have been implemented are:
o Temperature check of all employees and guests o Six- feet social distancing measures in all areas o Assisted buffet service in some hotels, in others it has been eliminated and will only be “à la carte” o Personal hygiene kit for visitors o Limited capacity in common areas
Finally, Darío Flota emphasized that due to the prompt response and right measures implemented by the government of Quintana Roo in response to the global pandemic, the number of positive cases in the state remains low, with less than 2,000 to this date. This shows all twelve destinations are ready to receive national and international visitors so they can enjoy the wonders the Mexican Caribbean has to offer. Visitors are encouraged to maintain and adhere to the preventive safety measures to protect themselves and everyone’s health.
Mayo|2020.
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