VIDANTA Vallarta will host the Mexico Open for the next three years
Continuing with their commitment to grow the game of golf in Mexico, Grupo Salinas, announced a new and strong alliance with Grupo Vidanta, a leading Mexican company in the hotel sector, to be the presenting sponsor of the Mexico Open. Vidanta Vallarta will host the PGA TOUR tournament for the next three years, and with it, the name of the tournament changes to the Mexico Open at Vidanta.
A field of 132 professionals will come together from April 28th to May 1st at Vidanta Vallarta golf course to compete for a $7.3 million dollar purse and 500 FedExCup points.
This sponsorship is a turning point in the history of professional golf in Mexico, as there has never been an alliance between two companies of the stature of Grupo Salinas and Grupo Vidanta, who have joined forces and signed a multi-year sponsorship, strengthening the commitment to continue supporting and developing the game of golf in Mexico and Latin America. This agreement ensures that the Mexico Open at Vidanta will remain on the PGA TOUR calendar for many years.
“At Grupo Salinas we are convinced of the importance of taking the best golf in the world to other locations within the
country, bringing the sport closer to more Mexicans and sending a clear message: golf is not owned by just a few, it belongs to everybody,” said Benjamín Salinas Sada, Vice President of the Board of Directors of Grupo Salinas. “I want to express my gratitude to Grupo Vidanta for their support in making this dream a reality. Grupo Salinas reiterates their commitment to growing the game of golf in México.”
Since 2017, Grupo Salinas has been committed to bringing the best golf to Mexico, and today this sport is stronger than ever. Starting in 2022, the Mexico Open at Vidanta will continue Grupo Salinas’ efforts to bring the sport closer to all Mexicans, particularly to children.
“I want to thank Grupo Salinas for their support in making the Mexico Open at Vidanta a reality. The international promotion this PGA TOUR tournament will generate, is very important and will benefit the economy of Bahia de Banderas, both in Nayarit and Jalisco,” said Iván Chávez, Executive Vice President of Grupo Vidanta. “The tournament will be a great opportunity to showcase the natural beauty of Mexico to the world, its unsurpassed quality and, above all, the kindness of our people,” he added.
The Vidanta Vallarta golf course will represent a new challenge for players and the Mexico Open at Vidanta will become the best sporting and social event in Latin America.
For more information on the Mexico Open at Vidanta please visit www.mexicoopen.mx or follow the tournaments social media channels – Facebook: @MexicoOpenGolf, Twitter: @MexicoOpenGolf and Instagram: @MexicoOpen.
About the Mexico Open at Vidanta
The Mexico Open at Vidanta dates back to 1944 when it was called Abierto Mexicano de Golf and is considered Mexico’s national championship. The 2022 edition will appear on the PGA TOUR schedule for the first time as an official FedExCup event, offering 500 FedExCup points to the winner and a $7.3 million dollar purse. The tournament will be held from April 28th to May 1st at Vidanta Vallarta with a full field of 132 professionals. Starting in 2022, the PGA TOUR´s avant-garde style will merge with the history of professional golf in Mexico in the form of the Mexico Open at Vidanta, a worldclass tournament presented by Grupo Salinas that will attract the attention of everyone in our country and around the world.
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast growing, and technologically advanced companies focused on creating economic value through market innovation and goods and services that improve the lives of its customers, social value –with the creation of capacities in society to improve their living conditions– and environmental value –by mitigating negative impacts of its value chain. By bringing well-being to all levels of society, Grupo Salinas fosters the development of the countries where it operates.
Created by entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a forum to develop entrepreneurial ability and support decision-making among the executives who lead Group’s member firms: TV Azteca, Grupo Elektra, Banco Azteca, Totalplay, among others. The Group shares a common vision, values and strategies to achieve rapid growth, superior results and world-class performance.
About Grupo Vidanta
Founded in 1974 by Daniel Chávez Morán, Grupo Vidanta is Mexico and Latin America’s premier tourism developer, specializing in vacation destinations, luxury hotel brands, golf courses, real estate, and entertainment. The company’s visionary approach to the development of luxury beach destinations brings vacation dreams to life via resorts and entertainment across Mexico’s most sought-after locations—Nuevo Vallarta, Riviera Maya, Los Cabos, Acapulco, Puerto Peñasco, Puerto Vallarta, and Mazatlán—with eight distinct brands including The Estates, Grand Luxxe, The Grand Bliss,
The Grand Mayan, The Bliss, Mayan Palace, Sea Garden, and Ocean Breeze.
From AAA Five Diamond award-winning hotels to an internationally recognized collection of golf courses, Grupo Vidanta continually pioneers innovative partnerships. These world-class collaborations include Cirque du Soleil JOYÀ, a first-of-its-kind theatrical and culinary experience in Vidanta Riviera Maya; an alliance with global hospitality company Tao Group Hospitality for an exclusive collaboration in San Jose del Cabo, Mexico including OMNIA Dayclub, Casa Calavera, and SHOREbar at Vidanta Los Cabos; and an ongoing relationship with Nicklaus Design and Greg Norman Golf Course Design to create some of the world’s most spectacular courses.
Grupo Vidanta’s real estate division has built and sold over 2,000 luxury vacation homes and is responsible for developing Mexico’s first privately built and owned airport, Mar de Cortés International Airport, in Puerto Peñasco.
Named among the list of Great Places to Work in Mexico® for the past ten consecutive years, the organization maintains a strong commitment to its employees and surrounding communities through its dedication to environmental and social efforts, including the Socially Responsible Distinctive 2019 and 2020 granted by CEMEFI (Mexican Philanthropy Center), EarthCheck certifications, Safe Travels stamp of approval from the World Travel & Tourism Council, and its long-established non-profit foundations, the Vidanta Foundation and the Delia Morán Vidanta Foundation.
Recent launch announcements include the introduction of The Estates, an ultra-luxury vacationing experience offering the highest level of accommodations to date, plush amenities, and lavish vacation experiences; Jungala Aqua Experience, the upscale outdoor park where you can enjoy the best of nature, lounging, and water attractions in one gorgeous setting; the upcoming expansion into luxury cruising with the introduction of Vidanta Cruises; and the forthcoming series of groundbreaking “Dream Parks” known as VidantaWorld. In spring 2022, Vidanta Nuevo Vallarta will host the PGA Tour’s Mexico Open at Vidanta—the first PGA tournament in history to take place on the Pacific Mexican coast.
To learn more about Grupo Vidanta, visit GrupoVidanta.com